The biggest web design trend in 2013.

Responsive design is here to stay.

Every few years a new buzzword comes around and suddenly everyone starts using it. The buzz for responsive web design blew up in 2013, but it’s not going anywhere any time soon.

12 Grain Creative - What Is Responsive Web Design?So, what is a responsive website?

A responsive website detects the device it is being viewed on (iPhone, tablet, desktop computer, etc.) and automatically adjusts its perimeters to provide the best viewing experience for the user. Gone are the days of creating a seperate website for mobile devices. Today’s responsive websites adjust to the viewer.

Basically, a responsive website adapts to its environment, rather than the user having to adapt to it. It’s a no brainer that responsive sites provide a better user experience, but there are other benefits to having them as well.


Why does my business need a responsive website?

We believe all new websites should be created with the the user experience in mind. A better web browsing experience leaves a potential customer happy and ready to spend. A frustrating experience trying to view a page on a mobile phone or tablet can leave them looking elsewhere.

Responsive design is:

  • Cost effective. While you may think that building a responsive website would cost more, it may not. It’s true that developing a responsive site is more time consuming than a simple desktop version, however there is no need for a separate mobile site. If you were planning on providing a separate mobile experience, responsive is far cheaper in the long run.
  • Good for SEO. Search engine optimization is important. With a single, responsive website, search engines only have to crawl through one URL. Search engines also look for sites with unique content. Your single responsive site means that no content is duplicated, telling the search engines that your content is higher quality than something that can be found in more than one place online. Not convinced? Just ask Google.
  • Social media friendly. If you’re active on social media, or people are sharing your blog posts, you’re hoping these activities will send traffic to your site. Most people use their mobile devices to check their Facebook and Twitter feeds, so when they click on your link, they need to be able to see your website the way it’s meant to be viewed. If they have to pinch and zoom to read anything, they will leave and you could be losing a future customer.
  • Future proof. Responsive design doesn’t just adjust to the size of today’s mobile devices. It is completely adaptive to the screen it is viewed on. This means that it will work on devices that haven’t even been released yet, so you don’t have to worry about your site’s functions becoming outdated as mobile phones and tablets continue to evolve.

Is your small business website responsive? If not, we can help. Let’s talk.


Published by Lindsay

Digital gal loving rural life in Prince Edward County. Half of 12 Grain Creative. Passionate about helping small business owners to understand and craft their online presence. Loves motorcycles, animals and design. Always learning.

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